Starting a new business, relocating, or expanding into the Venice, Florida area? Step One: Know your target market. The better you understand your customers, competition, and the area they live and work in, the more effective your marketing investment will be. Don’t assume what worked well somewhere else will do the same here. Advertising that works for another business may not be right for yours. Do your homework and a great place to start is the library. Online visitors to the Business and Residential Information section on the Research Help and More page are greeted with links that unlock a wealth of custom, local demographics for informed decision-making. That’s just for starters. Couple all that good intel with years of local experience fellow chamber members can share and you’ll have what you need to start marketing with confidence!

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– Holly Hearn, Owner, H2 Concierge Marketing, LLC
Contact Biz Tip contributor, Holly Hearn